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FOUNDER
HISTORY
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"The
Long & Short Of It"
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| My father was in the civil service during
my growing years and moving every six months made it necessary
to meet many new people. My creative career has taken me
through a variety of occupations from book illustrating
and portrait painting, to sign fabrication and architectural
conceptual design. These do not include the dozens of necessary
survival vocations that filled each demand for ingenuity.
It's funny how one's life comes full circle combining all
the acquired abilities and experience. I have purely enjoyed
creating the projects and properties that now make up the
Company. However, my life behind the scenes is a story beyond
belief. The book will be called "Against the Odds." |
| My husband and I originally came from Ferndale,
California a dairy ranch town of 1,500 people. When I started
creating the Dandy Collection, I had no idea what the project
would become. I was simply using my talents and artistic
abilities to create quality products and entertainment while
giving our family and friends jobs. Work was scarce after
our town was devastated by the 1992 Northern California
earthquakes. Finding income and raising children in a small
town with a bad economy required some very creative juggling
of ideas. I didn't realize I was discovering a "Concept"
Hollywood was searching for. |
| Ferndale
is a Victorian tourist town and I met a lady who was from
Warner Brothers Entertainment. She gave me a name of an
Animation Producer in Hollywood, so my husband and I took
our project to the big city. We were allotted 15 minutes
to present our project. There were four people who heard
our presentation. After four hours that first day and three
more days of talking we came home with a list of goals to
complete. We were energized, so we re-organized, raised
money, and went to work. |
| Five years ago I started using
the Internet. I needed professional assistance and put an
add on Monsters.com for management of a Family Entertainment
Production Company. I was swamped with calls, resumes, and
just everyday people who wanted to know how they could help.
The interest has been incredible from all over the world.
I started collecting "The Best & Brightest" production and
management teams, and putting the many pieces in order.
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| We are now starting Phase I of Continued
Development, which is to refine what was proven, establish
a partnership and business alliance with an existing industry
leader, implement production, and establish distribution
to accept a continual flow of the tremendous amount of "Quality
Life Affirming" content. |
| The attached package is my personal collection
of information and illustrations. We are presently in the
process of raising the funds to complete formal business
plans, financial packages to attract funding, and initiate
Corporation requirements to start the Public Offering process.
The plan is to go public first, and offer Company Stock
so it will not be necesary to borrow money to continue production
and build our facilities. This would be the best sinario
for successful growth while at the same time retaining control
of our properties. I am working with some brilliant people
who are guiding me carefully. |
| That is the long and short of it. It's
the simplified version of how the "Proof of Concept" began
and where we are going from here. Needless to say, it's
been an adventure of a lifetime, to say the least. |
| Donna J. Setterlund |
