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EXPLANATION
BY FOUNDER
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Donna J. Setterlund
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Central Philosophy behind our Dandy Concept is
to produce any type of quality family entertainment that
not only provides immense entertainment value, but educates
children and families of the importance of traditional family,
social, and moral values. The world of late has become a
little distant to quality social and moral practices. There
is a demand and thirst in the world to enhance awareness
and recognition of these quality values and principles.
Everything that the "Concept" plans is conducive
to the betterment of these general values and principles
within our society/world. |
| This Proof of Concept has been successful
by attracting an unprecedented combination of Talent. Innovation,
Property, Participation and Investment Interests. Its precepts
can be applied to communication and entertainment of all
types and technologies. For depth and integrity of research
and feasibility, the Proof of Concept was centered around
specific, feasible, pilot production initiatives: |
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MISSION
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| The initial goal of this
Proof of Concept was to develop and begin
production on its full length animated film.
"The Magic Crystal" and a series
for television, "Dandy Adventures".
Coinciding with this effort the Company was
to develop and market their multimedia talents
and products. |
| The highly focused agenda
of the Proof of Concept was to evolve, demonstrate,
and prove the market scope, support, and the
creative and economic feasibility of developing
and producing entertainment that: |
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1. Appeals to children,
families and adults on a world basis,
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2. Promotes positive
and inclusive images of women, minorities
and other cultures,
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3. Supports the conservation
of the natural world,
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4. Explores personal
relationships and the human condition,
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5. Examines extraordinary
events or ideas that have changed
the lives and histories of individuals,
countries or the world,
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6. Promotes uplifting
spiritual, moral and social values.
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A great production requires professionals
with many skills to work together in mutual agreement on
a common goal. Just to create and sell a new idea is a combined
commercial and artistic endeavor. |
| Producers get frustrated when the consumer
can not see their vision. The brain is blind - it "sees"
only with understanding, its own comprehension. The conscious
mind works in unison with the body. Images are taken in
with the eyes. Sounds are captured by the ears. The gathered
information is processed through the conscious mind, into
the subconscious mind. For the mind to be most effective,
it needs to be fully "programmed" almost like
a computer. People, especially children learn best through
their emotions. The memory retains emotionally charged experiences
much more vividly than intellectual experiences. |
| I believe the children of today have the
ability and intellectual capacity, for enjoying the same
quality material as their parents and grandparents. To explain
further, every brain will absorb what it is capable of understanding
in a different manner and at a different level. If the content
is quality and is packaged and integrated properly it will
be enjoyed by many age groups. |
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ANIMATION
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| When we think of children's movies we often
think of animation. Once a good animated story has been
written, it needs to be refined and integrated with the
talent of some really great writers and conceptualists,
who in turn advance the idea and art form to a level beyond
imagination. The vast majority of animated films today are
very poor, but not because they are too expensive to make;
in fact, the cost of animation compares very favorably.
Animation's sorry condition was brought on instead by a
lack of established producers who truly want to achieve
something significant with the art form. There has been
virtually no serious emotional adult content in the writing
for most animated films. |
| An animated movie is only good if it has
feeling. The audience must feel the character's emotion,
whether he is hesitant or confident, of his energy or fatigue,
and of what he is thinking. Simple movement is not enough.
The artist must breath life into the drawn character and
then it must be merged with voice and sound effects. |
| In the real world their are two separate
groups of creative individuals; Group one includes the creators
with financial resources, and the much larger group two,
are creators without financial resources. The first group
has an advantage over the second because when they need
content or outside professional assistance they can hire
the needed resources. A creator in the second group has
the same potential for success as group one, although he
must be more creative to overcome the disadvantages and
financial obstacles. The challenge of adversity and necessity
in the creative process can produce an outcome completely
wonderful and unique. The perspective and understanding
from first hand experience is a valuable creative tool for
bringing true emotion and resolve to a story. |
| It is my intention to combine the best
of both worlds. There are tens of thousands of talented
people out there who have quality content with no way to
get it endorsed. Can you imagine the possibilities of tapping
this market. Individuals are looking for opportunities,
places and situations for personal dreams to come true.
Television shows like "The Apprentice", "American
Idol", "Who Wants to be a Millionaire?" are
prime examples, and the real world proves this concept with
the very popular and successful "Lottery". The
proof is everywhere to be explored. |
| We have the PROOF! Let's
Make It Happen! |
| At the present time I am looking for the
highest caliber associates and established producers to
help facilitate this concept. It is important to have the
people on board who already ARE motivated for the right
reasons and not just to tap the market. I want the consistent
integrity and quality that, for example, the respected DOVE
Foundation brings to endorsing entertainment properties
applied to helping me launch this Creative Energy and Approach.
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| Together we are establishing a TEAM of
the Best People, that truly have the resources, honesty
and integrity we need to "Make It Happen." |
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If
you believe in Quality Life Affirming Entertainment, Please
Join Us!
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