|
CONCEPT INTRODUCTION
~ EXECUTIVE OVERVIEW
|
|
By Founder:
Donna J. Setterlund
|
| Hello, |
| An idea is a powerful thing, but you never
know when you are going to have a good one. |
| There is a growing demand to encourage
and promote the creation, production, distribution and consumption
of wholesome family entertainment. This demand has been
there and growing for many years, but now people are becoming
aware of it. |
| Several years ago, I recognized this market
and set out to create a method to fill the thirst for this
type of content. What I now represent is a larger universal
approach to the developmental process. My job is to create
good ideas and develop a continuous well-integrated flow
of content and ancillary material for this market. I have
proved a concept to create high quality ideas using any
subject matter, situation, or hypothetical scenario. When
the right idea is developed using my Proof of Concept it
can result in Content with a continual ROI. This methodology
approach to creating ideas resulted in a body of procedures
employed by particular disciplines. The PROVEN CONCEPT makes
it possible to efficiently develop a non-formulaic consistent
perpetual flow of appropriate and well-integrated quality
family and life affirming content and ancillary material
for all types of interactive media and entertainment. |
| In a five year study by the respected Dove
Foundation, it was determined that the average G-rated movie
made eight times the profit as its R-rated counterpart.
The economic impact, however, is not the reason this type
of entertainment is growing in demand. There are tens of
thousands of talented individuals out there who believe
in developing quality family content for the sake of the
impressionable minds absorbing the material. They have quality
subject matter and ideas with no way to get them endorsed. |
|
Intention:
|
| To review, develop, oversee, facilitate,
incubate, integrate and bring to market profitable
interactive entertainment and communication ventures.
To positively impact the integrity, quality, values,
profitability, and long-term business viability of
such ventures. |
|
| If you could mine the largest single untapped
market of interest for Public Interactive Entertainment,
do it consistently and long term, it would be extraordinary! |
| I'm talking about Creative Individual Success.
Encourage, nurture and empower the individual to bring forth
creative products and talent, then share in the subsequent
development, ownership and profitability of the opportunity.
The sheer magnitude of resources for talent and intellectual
property is staggering. |
| However, if the traditional way of approaching
Interactive Entertainment was able to trap this market everybody
would be doing it. It is NOT happening. |
| Today's system normally promotes corporate
success over that of the individual resulting in low standard,
easily reproduced, morally and creatively compromised entertainment. |
| It is in a different approach where you
will see the value. |
| As an individual committed to this mission,
you will see me as enthusiastic and a visionary. I am confident,
committed and driven. I am all those things, however, in
order to consistently tap and dominate the market that will
be our mission, you must recognize in me the understanding
that it will take true creative integration and an extraordinarily
clearly defined business plan to tap and dominate the huge
arena of Family Entertainment. |
| Because there is this tremendous market,
everybody wants it. I have developed an approach to tap
it. My vision is to assemble a best-of-breed team. Together,
I will work with this ultimate team of top tear professionals
to Identify, Evaluate, Analyze, Guide, Nurture, and Integrate
selected interactive entertainment and their key elements. |
| It was determined that there is broad support
for this premise but no one has successfully accomplished
it because its enormous potential lures people into leaping
past proper fundamental business and creative planning.
I decided to take a more unique, precise and responsible
approach toward pursuing this premise by developing and
completing a long-term, in-depth proof of concept. I integrated
properties, people and funding to illustrate not only the
broad support, but the feasibility of the concept. My initial
team and I, completed the proof of concept that proved that
these things were integrateable, supportable and desirable
and that there is a vast resource of quality talent, content
and intellectual property ready to mine and integrate IF
there is an armature to protect and caretaker their melding.
The finished Proof of Concept was taken to a brain trust
to evaluate its success and to take it to the next refinement,
business (profit model) and market case (desirable and market
appropriate) development. |
|
The Incredible Dandy Concept is now moving
into the next phase. Join us as
we make a serious impact on the world of life-affirming,
family-oriented, positive interactive entertainment.
Please read on and imagine the possibilities.
|
|
Donna J.
Setterlund
Creative
Imagineer
|
