ILLUSTRATION OF FEASABILITY STUDY
FOR PRESENTATION AND CONSIDERATION

The Dandy Concept Quality Life Affirming Experiences In Consumerism & Entertainment

PROOF OF CONCEPT
A) Envisioned a Concept for a consistent development of highly marketable quality content.
B) Based on the Concept, worked to define and develop an Approach with the assistance of industry professionals and mentors.
C) Developed a formal Proof/Test of that Approach for the Proof of Concept.
D) Focused that Proof/Test on a single genre.
E) The Proof of Concept was successfully completed.
GUIDING ELEMENT
A) CONCEPT PROVEN: It is possible to efficiently develop a non-formulaic consistent perpetual flow of appropriate and well- integrated quality family and life affirming content and ancillary material for all types of interactive media and entertainment.
B) The Approach is guided by quality and efficiency. Guiding Principles of this approach are:
1) Mentor: Creative Integration, Business Leadership, Theme Park Dev., from Disney Entertainment
2) Mentor: World Class Animation & Filmography
3) Associate: Filmed Television / Video Producer
4) Associate: Media Technologies Specialist
5) Assoc. Advisor: Hollywood Producer Animation Filmmakers
6) Assoc. Advisor: Fortune 500 Marketing Consultant
7) Assoc. Advisor: Market / Research / Advertising Professional
8) Assoc. Advisor: Dr. of Journalism / Writer / Producer / Film
9) Assoc. Advisor: Marketing / Communications Specialist
10) Extensive Slate of Advisors & Production Associates
C) The Concept was developed over a period of time. A valid Approach was executed to develop and implement the Concept. Example projects were created for the largest consumer segment in America, the mainstream, families with traditional values.
D) For illustration purpose the concept designed an Approach around a single Genre for a specific melting of fantasy and reality to best tap the depth and integration of development. Target audience: Preadolescent girls: Prepubescent boys: Love-sick adolescent girls (boys, too): Thrill-seeking teenagers: Love-sick teenagers: Romantics (a euphemism for love-sick adults): Youngsters looking for role models: Animal/earth lovers: Creationists:
E) As an illustration of Proof of Concept, the following are the well organized results of that test.
1. The Dandy Collection (Fantasy vs.Reality)
2. Anytown USA (Reality ~ Fiction)
3. Golden West Adventures (Reality ~ Nonfiction)
4. BUSY BOOKS ~ Events, Parks, Communities, Collector Information Activity Fun Picture Books.
5. Any subject matter, situation, or hypothetical scenario

 

~ ALL RIGHTS RESERVED ~
Copyright 2008
Donna J. Setterlund
Tehama County, California